Socialcontext builds contextual classification for the open web. A customer describes the context they want in their own words, pages are classified against that description, and the reasoning is shown with each result.
As CTO I own the system architecture: distributed crawling and harvesting, a staged classification pipeline that combines conventional preclassification with LLM-based analysis, and the serving layer on top.
Founded with Chris J. Vargo
Chris J. VargoAssociate professor of advertising and analytics at the University of Colorado Boulder, applying computational methods to social media data. CEO of Socialcontext and editor of The Agenda Setting Journal.LinkedIn ↗ and Tobias Hopp
Tobias HoppAssociate professor of advertising at the University of Colorado Boulder and associate dean of graduate programs, studying digital media use and uncivil online communication.LinkedIn ↗, both faculty at the University of Colorado Boulder.
See Socialcontext Open.